Episode #1K What is creative strategy? What does a creative strategist do? Why do they charge so much?
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What is creative strategy
Creative strategy is a fancy way for saying you create artistic projects with foresight and unorthodox practices. In saying that, I need to disclose I am self taught. I'm sure there are many professionals who will find this podcast terribly wrong in many aspects, but thats ok, because this podcast is not for them. Its for people who like my style and want to learn the way my brain thinks. This not a fancy shmancy podcast with numbers and facts and figures....it's just a different way of looking at planning content in your everyday life, and I think we all need to remember that.
What does a creative strategist do
Creative strategists play with risk and gaps.
Which is another fancy way for saying they play with the future, whilst living in the present and considering the past. A creative strategist or any strategist really is a planner. They think about things which could go right or wrong, and then they take action based on those decisions to the best of their ability, whilst at the same time trying to minimise damage to the people they wish to serve.
Why do they charge so much?
This question makes me laugh! There is no amount of money in the world which can accurately represent the amount a strategist is worth, because you are consistently getting dividends on the work they do for you for the rest of your life!!!
Once a strategist enters your sphere, the lessons you learn and the measures put in place are like growing an oak tree. They can ripple out for hundreds of years, hence the reason nobody in their right mind would do it as a job. If you are right in making your choices, your work will have positive impacts for ever more. If you are wrong, the actions you have taken can impact many people with many unforseen consequences. Being a strategist takes guts, courage and humility. It is the reason why we need to encourage this kind of learning in safe and measured environments. It also requires the ability of knowing when to lead, when to follow, and when to stay silent.
Your task for today is as follows:
Put a dollar price on your head.
Make a calculated decision on how much you are prepared to work for as a strategist. There is no right or wrong answer, but you need to consider the weight of the decisions you are going to make, the possible financial opportunities you will miss out on working for someone else, and also the possible ruin you will face if you choices are not good.
Pick yourself a yearly salary and leave a comment in the forum AND you need to consider also (we will come back to this later) how will you justify (we dont ever justify but just as a practice) how would you justify to someone who doesnt know what you do, the reason you charge so much money. Leave me a comment, I cant wait to hear what you all have to say about this task!!