Episode #1K What is creative strategy? What does a creative strategist do? Why do they charge so much?

Episode #1K What is creative strategy? What does a creative strategist do? Why do they charge so much?

October 17, 2019


THIS PODCAST IS SPONSORED BY THE PROSPERITY PROJECT SIGNATURE CONTENT CERTIFICATION COURSE. An oppoertunity for you to get certified in content creation AND build a portfolio in the category of mind, body or business, you can use to show your prospective clients as proof of your work and capabilities. To find out more head to www.theprosperityproject.com.au

What is creative strategy
Creative strategy is a fancy way for saying you create artistic projects with foresight and unorthodox practices. In saying that, I need to disclose I am self taught. I'm sure there are many professionals who will find this podcast terribly wrong in many aspects, but thats ok, because this podcast is not for them. Its for people who like my style and want to learn the way my brain thinks. This not a fancy shmancy podcast with numbers and facts and figures....it's just a different way of looking at planning content in your everyday life, and I think we all need to remember that.

What does a creative strategist do
Creative strategists play with risk and gaps.
Which is another fancy way for saying they play with the future, whilst living in the present and considering the past. A creative strategist or any strategist really is a planner. They think about things which could go right or wrong, and then they take action based on those decisions to the best of their ability, whilst at the same time trying to minimise damage to the people they wish to serve.

Why do they charge so much?
This question makes me laugh! There is no amount of money in the world which can accurately represent the amount a strategist is worth, because you are consistently getting dividends on the work they do for you for the rest of your life!!!

Once a strategist enters your sphere, the lessons you learn and the measures put in place are like growing an oak tree. They can ripple out for hundreds of years, hence the reason nobody in their right mind would do it as a job. If you are right in making your choices, your work will have positive impacts for ever more. If you are wrong, the actions you have taken can impact many people with many unforseen consequences. Being a strategist takes guts, courage and humility. It is the reason why we need to encourage this kind of learning in safe and measured environments. It also requires the ability of knowing when to lead, when to follow, and when to stay silent.

Your task for today is as follows:
Put a dollar price on your head.
Make a calculated decision on how much you are prepared to work for as a strategist. There is no right or wrong answer, but you need to consider the weight of the decisions you are going to make, the possible financial opportunities you will miss out on working for someone else, and also the possible ruin you will face if you choices are not good.

Pick yourself a yearly salary and leave a comment in the forum AND you need to consider also (we will come back to this later) how will you justify (we dont ever justify but just as a practice) how would you justify to someone who doesnt know what you do, the reason you charge so much money. Leave me a comment, I cant wait to hear what you all have to say about this task!!

Introduction to The Media Asset

Introduction to The Media Asset

October 17, 2019

This is an old audio file from back in 2016. At the time I used to call content "media" and I didn't understand the difference between the two. 

Today I realise that what I used to call "media" things like our blog posts and images etc) is actually called "content", and the actual "media" is what we used to distribute that content.....

...but it's still a great little podcast to convey the meaning of what a "media asset" is....which by the way has 2 parts....the intellectual property you create which compounds in value plus the marketcentric audience which it enables you to gather your tribe and bring people together.

I'll talk about this in another podcast, but for now I wanted to mention it so you can begin to understand just how valuable the content you create really is--if you pair it with a marketcentric audience.

There is a pdf on my website that was written to go with this back in 2016 if you are interested in learning more.

You can find it at https://www.ninamontgomery.com.au/shop/

Episode #2K Understand the game. Understand the rules. Understand the gaps, the hold, the pivot and the close

Episode #2K Understand the game. Understand the rules. Understand the gaps, the hold, the pivot and the close

October 17, 2019

THIS PODCAST IS SPONSORED BY THE PROSPERITY PROJECT SIGNATURE CONTENT COURSE. An opportunity for you to get certified in content creation AND build a portfolio in the category of mind, body or business so you can show your prospective clients proof of your work and capabilities.

To find out more head to www.theprosperityproject.com.au


 Understanding the game

Strategy is similar to chess.
When we start learning, we imagine we are playing a game of chess.
Although a chess board has 64 squares...our series will begin with a basic #100 square strategy block which you can download for $11 at my website or get it in the forum for free.

Understanding the rules

Although each person has their own rules they adhere too, my game of strategy has extras.
Firstly, you can't harm anyone deliberately with thoughts or actions or words.
Secondly, for now, your strategy board is going to hold the identical pieces on a chess board.
You need to start thinking about (not assigning yet) but at least start thinking about assembling a team of 16 players minimum and putting them on the team of white or black (the good guys or the bad guys.) We'll come back to this a little later.


Understanding gaps

The most valuable tool in a strategists kit, is the gap. Where everybody else in any other professions hates gaps, our job is to embrace the gap. This is really what we get paid the big bucks for.
When you are paying a strategist, what you are really doing is paying for someone who can open and close gaps on demand and pivot en pointe at the drop of a hat.
Many people who are strategists falsely think everyone can do this. It's not true. Gapping is a vital skill, which needs to be honed from your very first day of study.
The best strategists are the best gappers or the best closers (no gaps). Why is this? Because you are planning for the unforseen future. When you are monetizing long term intellectual property this becomes super important, otherwise you will end up with no money.
Lingo to get used to today:
Numbered strategy sheets. #4 square, #16 square, #36 square, #100 square etc. These squares become your best friend. One day, someone will build an app and reduce the need for paper, but until then you need to embrace the suck and just get used to the old fashioned pen and paper.
If you are following this podcast, I highly suggest building your own books. Simply print the sheets you are working with (get them at my website)and then staple or bind them together accordingly.
Get familiar with gapping, holding, closing and pivoting.
These words will come up in your everyday vocabulary and before you know it will infiltrate into your daily life into everything you do.
Holding is a fancy way for saying waiting. Sometimes you need to hold.
Although people who dont play with strategy think holding means doing nothing, you need to understand that holding is exactly the same as action.
A hold is still an action.
A hold still has consequences.
A hold can cripple or a hold can win. You must remember that holding IS doing something, even though to the outside world it looks like it is not.
Kings and queens and armies all need to hold at some stage. It is a very difficult move and usually is best decided hand in hand with timing (which we will talk about in another podcast)
Closing is where you need to close a gap.
Sometimes closing a gap is permanent, and sometimes you will close a gap, only to re-open it at a later date with different players.
Pivoting is where you change direction.
Sometimes a pivot can be large, and sometimes a pivot can be small.
One of the most difficult moves in your game of strategy is the black swan move. It is very similar to holding, but instead it makes very small movements so you are always moving, but without causing harm or damage because the "waves"or "ripples"" are smaller than big movements.
Identify the pieces on a chess board.
They are: King x1, Queen x1, 2 x rooks, 2 x bishops, 2 x knights and 8 pawns. Your job for today is to assign two brands to the role of king and queen. Sometimes this can be done under one company roof (ie: if I wanted I could have put together Alannah Hill and Jack London as they are owned by the same company) but it can also be two completely different brands.
Assigning your king and queen will become your first lesson is risk mitigation and gapping as you consider the (could be 50 years) worth of risk you need to allow for and open and close gaps for.
Sounds scary, but if you do it right will also bring great rewards.
Lastly....do something.
You need to get used to taking action and making bad decisions, good decisions and holding.
Your task for today is to take a calculated risk about assigning a king or queen.
These are your options:
Assign a king, a queen or both a king and a queen.
Do not assign a king or queen.
Remember though. Regardless of the choice you make, you are still making a calculated choice, and a calculated decision.
If you want to open up discussions among yourselves, I will create a forum for you to play in for $10 a month whilst this podcast runs. You can find it at the prosperityproject.com.au or come and check out my creative work at ninamontgomery.com.au
Look forward to seeing you in podcast #3!
Nina xo
Podcast #2P Checkmate

Podcast #2P Checkmate

October 18, 2019

This podcast is #2P

This is the first of the creative podcasts I'll share in addition to the strategy lessons from the podcast and goes hand in hand with podcast #2K

It's a way to see first hand how we can use creativity with either images, words, audio or video, to create different forms of content which are still opportunities for native advertising or monetization for long term passive income.

There are a few tasks I am teaching in this podcast, and with all the creative work I share, the goal is to learn to "see the world differently" by learning to see more than we realise.

When we learn to see things differently, it allows us to re-adjust our way of thinking to find ourselves reaching our true goals and desires because they line up more effectively.


Your task for today is to identify the following:

  1. What are the opportunities for monetization in this piece of content?
  2. How many are there?
  3. And what could they be?

Your other task is to identify if there are any of the following in this piece of content.

Taking your earlier lessons from podcast #2k

Is there:

A gap?

A hold?

A pivot?

Or a close?


Which piece or pieces on your chessboard (king/queen/rook/bishop/knight or pawn) does this post belong to?

For bonus points, can you spin your own piece of creative content from this story?

Remember, if you would like to learn more, you can study with me at:


under either foundation (free)

professional (for content marketers)

or signature (for strategists)

in addition to my work at The Prosperity Project please also feel free to check out the text version of the podcast at my website ninamontgomery.com.au and be sure to read it carefully, because you may get something for your notebook you didn't pick up in the audio version :)





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